The Bruce Trail Conservancy has created an ambitious plan for conservation and connection to nature.

With today’s challenges it is clear that the work of the Bruce Trail Conservancy has never been so important. That’s why, to address these challenges, the Bruce Trail Conservancy has developed the 2030 Strategy. This plan brings more urgency to our work, increases the scale of our conservation activities, and brings the human connection to nature to the forefront.

The Bruce Trail Conservancy’s mission, vision and values remain the same but this new strategy strengthens the organization’s relevance and ambition and will significantly advance the mission to preserve a ribbon of wilderness, for everyone, forever.

The 2030 Strategy is centred on five strategic and interconnected goals:

Emphasizing both people and place, the 2030 Strategy encompasses the work the Bruce Trail Conservancy does as a leading Canadian land trust, a conservation organization, and stewards of Canada’s oldest and longest footpath.

The Bruce Trail Conservancy’s 2030 Strategy reflects a renewed commitment to building a diverse and inclusive community, and deepening connections to nature. It recognizes the importance of welcoming Indigenous voices and knowledge into our work. It ensures we remain accountable to our members, donors, volunteers, and above all, the Niagara Escarpment.

As the Bruce Trail Conservancy takes these bold steps, we will share our progress and celebrate the wins along the way. With our new strategic guidebook in hand, the Bruce Trail Conservancy is ready to embark on the path ahead.

Our Mission

Preserving a ribbon of wilderness, for everyone, forever.

Our Vision

The Bruce Trail secured within a permanently protected natural corridor along the Niagara Escarpment.

Our Values

Commitment | Integrity | Stewardship | Collaboration | Respect

Our Strategic Goals